Smells Like Desperation: RIM offering $100 to anyone who will buy the PlayBook

Posted by Knowlton Thomas

HP slitting the throat of its own hardware seems to have RIM sweating bullets.

After Canadian carriers dropped the prices of its brand-new BlackBerrys by $100, Research In Motion is now handing out $100 prepaid MasterCard gift visas to anyone who'll buy the company's wifi PlayBook tablet.

The deal is good throughout Canada (minus Quebec) but only to existing BlackBerry smartphone customers—a dying breed. Between that requirement and the fact that few want a PlayBook, the deal is filling a very narrow niche.

The offer expires September 22nd.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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