Social Games Platform J2Play Wins Facebook's Favor, Money

by Greg Andrews

The second annual Facebook Developers Conference happened this week. There were a number of interesting developments (read about Facebook Connect, if you haven't already), though none as game-changing as last year's announcement of Facebook Platform. Instead, we saw a more mature Facebook, working to tame their mostly-controllable beast and further attract developers. Among the announcements were winners of fbFund, a fund set up by Facebook to encourage application development. Waterloo start-up J2Play came out big, recieving $250,000 from the fund. J2Play offers a wrapper for social games, allowing games to work across sites (Facebook, OpenSocial), and even beyond the PC to mobile devices. The wrapper encorporates features such as friends lists, leaderboards, chat, profiles, and an ad network, and the games themselves can be written for Java, Flash, or HTML. In their demo video, they demonstrate gameplay between a user on Facebook and a user on Hi5...

Waterloo, Ontario, Canada

J2Play is for existing casual game developers who want to build their own business on the social web and own their installs and active users instead of using a publisher. Our vision is to reshape the games market using social concepts and enable growth in social gaming. Our mission is to enhance social concepts and remove obstacles so Web, Mobile, and PC casual game developers can independently... more

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Greg Andrews

Greg Andrews

Greg Andrews is a Writer and Web Developer and for Techvibes. Born and raised in Edmonton, Greg was blogging about his high school drama long before it was fashionable. In the Spring of 2007, half a year out of school, Greg moved to Vancouver in search of interesting technology and the Canadian dream. His personal sites are and Photo by kk+ more

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