Social media is the number one category in terms of how we spend our time online, according to Nielson's “State of the Media: The Social Media Report." It accounts for a whopping 22.5% of Americans' online time.
This statistic is powered largely by Facebbok, which reaches 70% of the country's population. The report revealed that Americans spend over 50 billion minutes on Facebook every month, not even including time spent accessing it via mobile devices. Given that Canadians are even more addicted to social media than our southern neighbours, it's safe to say we clock in it at least 5 billion minutes monthly.
Other popular time consumers were Blogger (720 million minutes monthly), Tumblr (620 million), Twitter (565 million), and LinkedIn (325 million).