Social media account for 22% of the time we spend online: Study

Social media is the number one category in terms of how we spend our time online, according to Nielson's “State of the Media: The Social Media Report." It accounts for a whopping 22.5% of Americans' online time.

This statistic is powered largely by Facebbok, which reaches 70% of the country's population. The report revealed that Americans spend over 50 billion minutes on Facebook every month, not even including time spent accessing it via mobile devices. Given that Canadians are even more addicted to social media than our southern neighbours, it's safe to say we clock in it at least 5 billion minutes monthly.

Other popular time consumers were Blogger (720 million minutes monthly), Tumblr (620 million), Twitter (565 million), and LinkedIn (325 million).

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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