Julie Szabo and Darren Barefoot of Capulet Communications have been busy running one-day training sessions on social media marketing all over the place. Most recently they've been selling out at UBC Continuing Studies and as a result have decided to run some bootcamps of their own.
Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. We're running one-day workshops to teach communicators and marketers, as well as small business owners, how to:
- Bring more visitors to your website
- Increase your company’s visibility online
- Approach bloggers and other online influencers about your products and services
- Get your website social media ready
- Craft a potent social media pitch
- Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
- Avoid campaign killers and online faux pas
Building on the sold-out course we taught for UBC Continuing Education this winter, we discuss the dos and don'ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette.
Their Social Media Marketing Bootcamps will take place in Victoria on April 30th and in Vancouver on May 28th. The one-day workshop is priced at $299 but there is a way that you can save $50 or maybe even attend for free.
Capulet Communications provides professional writing, marketing and public relations services designed specifically for high-tech companies. To... [more]
I was going to pitch you on this tomorrow, but I see you're way ahead of me. Thanks for the write up!
Soft skills is a sociological term for a person's "EQ" (Emotional Intelligence Quotient), which refers to the cluster of personality traits, social graces, communication, language, personal habits, friendliness, and optimism that mark us.Soft skills complement hard skills (part of a person's IQ), which are the technical requirements of a job.
A person's soft skill EQ can be an important part in the success of an organization. Organizations, particularly those dealing with customers face-to-face, are generally more successful if they train their staff to use these skills. Screening or training for personal habits or traits such as dependability and conscientiouness can yield significant return on investment for an organization.For this reason, soft skills are increasingly sought out by employers in addition to standard qualifications.
It has been suggested that in a number of professions soft skills are more important over the long term than technical skills. The legal profession is one example where the ability to deal with people effectively and politely can determine the professional success of a lawyer more than his or her mere technical skills.
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mukesh11
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