Social Search Startup Wajam Hacks into iPhone

Montreal-based social search startup Wajam announced this week its plans to enhance users' experiences on mobile phones.

Wajam's new technology lets iPhone users get friends' recommendations on the go using Google Search and Google Maps. Wajam offers an easy way to get your friends' input on places to go, products to buy, as well as videos, photos and links on searches conducted in Google through Safari.

"Take your friends with you on the go," said Martin-Luc Archambault, Founder & CEO of Wajam. "Bringing Wajam to the iPhone is an incredible breakthrough that gives mobile users the ability to access their friends' recommendations in the apps they already love and use. Research tells us that 90% of people consult with a friend or expert before making a decision. Prior to Wajam, no one had been able to integrate all your Facebook, Twitter & Google+ data within a typical Google search...and now we have designed a way to take that experience mobile."

"For example, if you are looking for a good restaurant in San Francisco, you would usually search on Google with your smartphone. With Wajam, you get recommendations from friends you trust in addition to organic Google results. By selecting the result of your choice, you'll be able to see the restaurant's location in Google Maps, along with other nearby restaurants your friends have recommended."

Now that Wajam is mobile-enhanced, users will be able to get recommendations on the go from their network of friends on Facebook, Twitter and Google+ (check out the demo). The company plans to expand its mobile reach to other smartphones as well as search engines and searchable sites in the coming months.

To install Wajam for iPhone, simply go to to sign up and download your Wajam profile.

Montréal, Québec, Canada

Wajam makes search more personal by adding results from your friends to your favorite search engine. Every day you and your friends share lots of useful content on social networks like Facebook and Twitter. Wajam lets you find this content in Google, Bing, Yahoo, blekko and Amazon when you need it. more

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