Spreed to provide mobile metrics to ABCi

The Audit Bureau of Circulations’ interactive unit, ABCi, announced yesterday that it is teaming up with Toronto-based Spreed Inc. to provide independently audited mobile usage data generated from smart phones, e-readers, and mobile browsers.

Michael Lavery is ABC president and managing director:

We are pleased to be working with Spreed to provide independent verification of mobile usage to facilitate this burgeoning and important channel.

Suhail Mirza is cofounder and CTO of Spreed:

This is an exciting time for the mobile content space. As more publishers enter the mobile market, it is becoming increasingly important to include mobile usage numbers as part of newspaper circulation and usage statistics. Spreed is dedicated to working with trusted third-party audit services like ABC Interactive to ensure that these numbers are verified and reflect publishers’ growing reach.