With $1 Billion in Mobile Payment Revenue, Starbucks App Accounts for 4% of Mobile Payments

by Rob Lewis | Technology

Starbucks’ mobile app is the most used digital payment app in America.

In the US about 10 million customers pay for their lattes with the app, making more than five million transactions per week. And according to BI Intelligence estimates, Starbucks drove over $1 billion in mobile payment revenue in 2013.

Based on forecasted total mobile payments in the US last year of $30 billion, Starbucks drove a full 4% of US mobile payments volume in the year.

“Not only is it making it easy,” says Starbucks Chief Digital Officer, Adam Brotman. “It’s enhancing the experience and the relationship with the customer.”

With Starbucks' chief executive Howard Schultz stepping away from the day-to-day running of the business to work more closely with the company's digital chief, look for Starbucks to continue dominating mobile. 

Schultz' move is part of a senior management shuffle to tighten its focus on next generation digital marketing initiatives.

Schultz and Brotman, along with chief strategy officer Matt Ryan, will now focus on rapidly evolving its digital, mobile, card, loyalty and e-commerce presence.

The changes clearly aim to build on the momentum the company has forged in the mobile payment arena in recent years.

Seattle, Washington, United States

It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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