Starbucks and Living Social Set New Daily Deal Record in Canada

by Techvibes NewsDesk

Living Social partnered with Starbucks and the two set a new record for daily deals in Canada.

Offering Canadians $10 Starbucks giftcard at 50%, Living Social sold a staggering 150,000 vouchers. That's $750,000 in sales volume. The sales volume isn't a new record - that record is held by Tuango at $1.1 million - but the voucher volume is.

According to the Canadian Deals Association, this is a big deal becauseLiving Social is "nowhere near as competitive in Canada as they are in the US," yet this deal saw Canada buy 10% as many vouchers as Americans - right in line with our population proportion. So in both relative and absolute terms, this was an amazing deal for Living Social.

The CDA also thinks now is a good time for Canadian competitors like Tim Hortons to launch major daily deals with the likes of Groupon, Dealfind, or Teambuy (the latter two of whom recently merged).

Seattle, Washington, United States

It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way... more

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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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