Starbucks Revamps App to Become Even More Innovative in Mobile Payments Space

Posted by Knowlton Thomas

Starbucks today announced upcoming enhancements to its mobile app for iPhone.

The upgraded app "will extend the company’s leadership in mobile payment and allow customers to recognize Starbucks employees with a tip," according to the Seattle-based coffee titan.

Beginning March 19, customers using Starbucks App for iPhone in Canada will experience a new design and access to their account and My Starbucks Rewards information. The tip-leaving option will initially only be available for US users.

 

RELATED: Starbucks Has Most-used Mobile Payments App in North America

 

“With more than 11 percent of transactions a week now happening with a mobile device in our stores, and nearly 10 million customers currently using our mobile app, we’re thrilled to make the digital experience even easier and more rewarding for our customers and partners,” said Adam Brotman, chief digital officer for Starbucks. “This update to the Starbucks App for iPhone is an important next step in digital innovation at Starbucks and one of the many ways we’ll expand and improve our digital experience in the months to come.”

 

SEE ALSO: Starbucks App Accounts for 4% of All Mobile Payments

 

Digital tipping was a top suggestion on MyStarbucksIdea.com. Starbucks expects to introduce a complete update to the Starbucks App for Android, including a digital tipping feature, "later this year."

Another new app feature will be "Shake to Pay": to simplify mobile payments, customers will be able to bring the barcode of their Starbucks Card front and center at any time by shaking their mobile device.

Company:
Starbucks
Website:
http://www.starbucks.ca
Location:
Seattle, Washington, United States

It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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