Starbucks Social Network

Posted by Rob Lewis

John Cook of the Seattle Post-Intelligencer just reported some big news from Starbucks annual general meeting today.

The coffee retailer announcing a slew of news including the acquisition the the company responsible for the Clover brewing system, a new customer rewards program, and a new social networking site.

It looks like Howard Schultz is serious about turning around the fortunes of the ailing coffee giant. The Clover brewing system is widely recognized as delivering the best cup of brewed coffee around and Schultz has committed to putting a Clover machine in every Starbucks location. 

With regards to social networking, Starbucks hopes to extend the community created in-store online through the launch of a site called MyStarbucksIdea.com. The goal of this new site is to allow customers to share their ideas, engage in conversations and play a role in shaping Starbucks future. This may not be such a bad idea considering there are currently 500+ Groups on Facebook with Starbucks in their name.

Company:
Starbucks
Website:
http://www.starbucks.ca
Location:
Seattle, Washington, United States

It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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