Starbucks Will Support Passbook by End of Month

Posted by Rob Lewis

Coffee giant Starbucks says that it will integrate its app with Apple's new Passbook feature by the end of the month.

The company this morning tweeted, "Our Passbook update is coming at the end of this month. 00111010 00101001." Starbucks already has a very popular mobile payments app that, just like Passbook, just not requrie NFC.

Passbook is a new feature that came with iOS 6 for the iPhone. The software app allows users to store all sorts of things, such as loyalty cards, movie tickets, and coupons, in one spot and access them easily for mobile usage.

Starbucks has faced intense criticism this week for making some unpopular changes to its loyalty card. It no longer offers free soy or free flavour shots with a registered membership card, something that lactose intolerant folks have been particularly vocal about.

Company:
Starbucks
Website:
http://www.starbucks.ca
Location:
Seattle, Washington, United States

It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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