State of Live-blogging Startups In Toronto - CoverItLive and ScribbleLive

Posted by Varun Mathur

Quick, what does Toronto have which Silicon Valley doesn't ? How about not one, but two competing startups in the live-blogging space - CoverItLive and ScribbleLive. Both have great products and both have been in the news quite a bit over the past year, but CoverItLive has pulled way ahead of its local competitor.

CoverItLive had its (in)famous outage at the MacWorld last year, but then recovered after that and recently raised $1.2 million in seed funding from investors including Paul Kedrosky. It has been used by various national media outlets, among other mainstream publishers/bloggers/etc and more recently I noticed Globe and Mail live-blogged the Oscars on their website using CoverItLive's product. They have a three member team, and the seed funding would give them some room to grow, though given their success to date, it is surprising that they raised such a small amount. A Series-A round of $5-$10 million atleast would have seemed more suitable in their case. In anycase, CoverItLive has a great product being used widely, and is one of the hottest startups in town.

On the other hand, there is the bootstrapped ScribbleLive, which with its two-member team shot into the limelight last year at the Mesh conference when it got blogged about on TechCrunch. Earlier on the key difference between the two products was that CoverItLive's product could be embedded in webpages, while ScribbleLive required the live bloggers to use its website. But now, ScribbleLive has closed that gap and also offers an embed option. 

Feature parity to some extent doesn't seem to be enough though, as looking at the unique monthly visitor charts, it is clear that CoverItLive has pulled way ahead, with 1.5 million unique visitors in Jan, compared to ScribbleLive's 15k. Seems like unfortunately a shake-out is due in Toronto's nascent live-blogging space.

Company:
CoverItLive
Website:
http://coveritlive.com
Location:
Toronto, Ontario, Canada

Since its release in late 2007, CoveritLive has been used by thousands of writers to engage millions of readers around the world. It has been well received by traditional bloggers as well as those in mainstream media. Our users are finding millions of usage occasions from niche events like chess tournaments in Germany or local elections in London, to marquee events like the NFL draft and American Idol. Before... more

Company:
Scribble Technologies
Website:
http://www.scribblelive.com
Location:
Toronto, Ontario, Canada

Scribble is the leading end-to-end content engagement platform that enables brands, sports organizations and media companies to drive engagement on their digital assets resulting in improved retention and acquisition of customers. Scribble has an international network of customers including world-class brands CNN, The Associated Press, Reuters, Rogers, Samsung, ESPN, Mashable, Fast Company, CNET and hundreds of... more


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Varun Mathur

Varun Mathur

Varun Mathur is the Techvibes Community Manager in Toronto, focused on covering local tech startups, news and events. He is also a Co-founder and Product Manager at Zytran, a Toronto-based web startup which developed and launched Alertle.com - a personal news aggregator (Alertle's version 1.0 got widespread global coverage, with reviews written about it in various tech blogs and in over a dozen... more



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