< Shortcovers: A Bookstore in my iPhone? Online Protection Session Gives... >

State of Live-blogging Startups In Toronto - CoverItLive and ScribbleLive

Posted by Varun Mathur on Wed, February 25, 2009 5:01 PM · Filed under Toronto , Success Stories, Start-up · 7 Comments

Quick, what does Toronto have which Silicon Valley doesn't ? How about not one, but two competing startups in the live-blogging space - CoverItLive and ScribbleLive. Both have great products and both have been in the news quite a bit over the past year, but CoverItLive has pulled way ahead of its local competitor.

CoverItLive had its (in)famous outage at the MacWorld last year, but then recovered after that and recently raised $1.2 million in seed funding from investors including Paul Kedrosky. It has been used by various national media outlets, among other mainstream publishers/bloggers/etc and more recently I noticed Globe and Mail live-blogged the Oscars on their website using CoverItLive's product. They have a three member team, and the seed funding would give them some room to grow, though given their success to date, it is surprising that they raised such a small amount. A Series-A round of $5-$10 million atleast would have seemed more suitable in their case. In anycase, CoverItLive has a great product being used widely, and is one of the hottest startups in town.

On the other hand, there is the bootstrapped ScribbleLive, which with its two-member team shot into the limelight last year at the Mesh conference when it got blogged about on TechCrunch. Earlier on the key difference between the two products was that CoverItLive's product could be embedded in webpages, while ScribbleLive required the live bloggers to use its website. But now, ScribbleLive has closed that gap and also offers an embed option. 

Feature parity to some extent doesn't seem to be enough though, as looking at the unique monthly visitor charts, it is clear that CoverItLive has pulled way ahead, with 1.5 million unique visitors in Jan, compared to ScribbleLive's 15k. Seems like unfortunately a shake-out is due in Toronto's nascent live-blogging space.

 
Company:
CoverItLive
Website:
http://coveritlive.com
Location:
Toronto, Ontario, Canada

Since its release in late 2007, CoveritLive has been used by thousands of writers to engage millions of readers around the world. It has been well... [more]

 
 
Company:
ScribbleLive
Website:
http://scribblelive.com
Location:
Toronto, Ontario, Canada

ScribbleLive is the next gen of live blogging and it’s happening right now. Broadcasters, publishers, educators, corporations, social groups,... [more]

 

Similar Posts

7 Comments

Jonathan said on Wed, February 25, 2009 at 5:49 PM

Before you write us (ScribbleLive) off completely, you have to factor in our whitelabel sites (http://www.scribblelive.com/Enterprise.aspx). Most of them don't use scribblelive.com URLs, so those Compete graphs are way off ;) We also have an API that lets our customers put our liveblogs on mobile devices, etc. so none of those stats are recorded either. So the gap is closer than you might think. As we like to say, "If we’re doing our job, search engines find you, not us."

Varun Mathur said on Wed, February 25, 2009 at 6:48 PM

@Jonathan: Thanks for stopping by and great to hear that the competition might be closer than it seems! :)

Since CoverItLive offers an embedded product; which Compete can't track; and ScribbleLive's white-label usage can't be tracked by Compete either; isn't it the same scenario for both of you then ? CoverItLive's actual stats might be much higher than what Compete is showing, and likewise for ScribbleLive's. I'm trying to understand the relative difference here. Alexa, Compete, all show CoverItLive being larger several orders of magnitude than ScribbleLive.

Jonathan said on Wed, February 25, 2009 at 7:26 PM

As far as I know, Compete does track iframe embeds that CIL uses and gets a 2nd hit when users have to click-through to see the liveblog.

We have an iframe product too (that doesn't require a click-through to see the liveblog), but our heavy users use our Wordpress crossposting that doesn't use an iframe (which enhances their SEO e.g. http://www.crunchgear.com/2009/02/09/live-at-the-amazon-kindle-event/) and whitelabels.

Varun Mathur said on Wed, February 25, 2009 at 8:02 PM

@Jonathan: Hmm...Compete definitely doesn't look like a reliable measure of your stats then. Thanks for pointing that out.

From a Canadian perspective, I find it great that this debate is happening right here between two local startups on which has the upper edge. For the time being it looks like it is CoverItLive, but you are right, the data is not quite there to write you off completely either :)

Jonathan said on Wed, February 25, 2009 at 8:06 PM

There's also lots more than stats too in comparing our offerings ;) But from the Canadian side, glad to be out there in the market with CIL and wish them all the best!

Tris Hussey said on Wed, February 25, 2009 at 10:58 PM

My first impressions of CIL weren't great, nor were my first impressions of ScribbleLive.

I have been using CIL for a while now, and rather successfully I must add, but to be fair I should give another look at ScribbleLive.

Bo Saxberg said on Fri, March 13, 2009 at 12:32 PM

I plan on using SL for coverage of Mass (US) High School hockey championships this weekend - we play that sport down here too. :) Go Catholic Memorial (alma mater of Chris Nilan) shooting for championship banner #25 I believe - one more than the Habs, eh? Bo Saxberg

Leave a comment

 
 
 
 
 
 
 
 
 
 
 
 
 

Subscribe to Comments for this Post

 
 
 
 
OR
Get the RSS Feed

About The Author

51257.jpg

Varun Mathur
Varun Mathur is the Techvibes Community Manager in Toronto, focused on covering local tech startups, news and events. He is also a Co-founder and Product Manager at Zytran, a Toronto-based web startup which developed and launched Alertle.com - a personal news aggregator (Alertle's version 1.0 got widespread global coverage, with reviews written about it...[more]