Strutta fine-tunes its Game

Gastown's Strutta quietly made an adjustment to their business model last week. According to Co-founder Danny Robinson, instead of seeking a second round of financing, they're making a move that promises to get them to a cashflow positive model sooner.

"Taking more money is always a tough decision. If you can make your company cashflow positive without the need for additional financing, it's usually a good idea to do that, especially when you still have the same upside potential. When that opportunity presented itself, we devised a plan and went for it."

Strutta's new business approach (not a surprise that this is stealth again) will apparently be achievable with their current funding. This business realignment will see Strutta moving under the Bootup Labs umbrella as the first start-up in their roster. An easy move considering considering Bootup Labs has been sharing Strutta's office space on Water Street since inception.

Vancouver, British Columbia, Canada

Strutta's industry leading technology connects brands with their target consumers through powerful social promotions. Its do-it-yourself tools allow agencies, brands and developers to easily create and manage interactive contests and sweepstakes. Strutta has powered award-winning promotions for top international agencies, Fortune 500 companies and small businesses. Clients include Microsoft,... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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