Strutta fine-tunes its Game

Posted by Rob Lewis

Gastown's Strutta quietly made an adjustment to their business model last week. According to Co-founder Danny Robinson, instead of seeking a second round of financing, they're making a move that promises to get them to a cashflow positive model sooner.

"Taking more money is always a tough decision. If you can make your company cashflow positive without the need for additional financing, it's usually a good idea to do that, especially when you still have the same upside potential. When that opportunity presented itself, we devised a plan and went for it."

Strutta's new business approach (not a surprise that this is stealth again) will apparently be achievable with their current funding. This business realignment will see Strutta moving under the Bootup Labs umbrella as the first start-up in their roster. An easy move considering considering Bootup Labs has been sharing Strutta's office space on Water Street since inception.

Company:
Strutta
Website:
http://www.strutta.com
Location:
Vancouver, British Columbia, Canada

Strutta's industry leading technology connects brands with their target consumers through powerful social promotions. Its do-it-yourself tools allow agencies, brands and developers to easily create and manage interactive contests and sweepstakes. Strutta has powered award-winning promotions for top international agencies, Fortune 500 companies and small businesses. Clients include Microsoft, AirBNB, Edelman,... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can... more



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