Gastown's Strutta quietly made an adjustment to their business model last week. According to Co-founder Danny Robinson, instead of seeking a second round of financing, they're making a move that promises to get them to a cashflow positive model sooner.
"Taking more money is always a tough decision. If you can make your company cashflow positive without the need for additional financing, it's usually a good idea to do that, especially when you still have the same upside potential. When that opportunity presented itself, we devised a plan and went for it."
Strutta's new business approach (not a surprise that this is stealth again) will apparently be achievable with their current funding. This business realignment will see Strutta moving under the Bootup Labs umbrella as the first start-up in their roster. An easy move considering considering Bootup Labs has been sharing Strutta's office space on Water Street since inception.
Strutta is a technology company that helps brands connect with consumers through social media promotions and is a Facebook Preferred Developer... [more]
Rob Lewis
Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
When not blogging on...[more]
