Strutta's new boss is a real Yahoo

by Warren Frey | Startups


Vancouver’s own Strutta has a new boss, former Yahoo! Ben Pickering. As someone who took charge of Yahoo’s first foray into User Generated Content (UGC), Pickering knows a thing or two about online promotions and contests, Strutta’s niche. Pickering also ran strategic initiatives for Yahoo's display advertising business.

So the move to Strutta is a natural fit, given that the site has established itself as a platform delivering scalable online contests and promotions. 

“I know from personal experience at Yahoo and eBay that there’s a huge and growing opportunity in this space, and Strutta is uniquely positioned to deliver,” Pickering said. 

He added the change in scenery from Silicon Valley was a “bit of a change,” but that he was pleasantly surprised to find such a vibrant tech community already in place. 

Founder Danny Robinson will remain the chairman of Strutta, and had nothing but praise for the new CEO. 

“I know that Ben has the drive, the leadership and the experience needed to accelerate our growth and take Strutta to the next level,” Robinson said.


Vancouver, British Columbia, Canada

Strutta's industry leading technology connects brands with their target consumers through powerful social promotions. Its do-it-yourself tools allow agencies, brands and developers to easily create and manage interactive contests and sweepstakes. Strutta has powered award-winning promotions for top international agencies, Fortune 500 companies and small businesses. Clients include Microsoft,... more

Yahoo! Inc
Sunnyvale, California, United States

Founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang, Yahoo! began as a hobby and has evolved into a leading global brand that has changed the way people communicate with each other, conduct transactions and access, share, and create information. Today, led by an executive team that includes CEO and Chief Yahoo Jerry Yang, President Susan Decker, Chief Financial Officer Blake... more

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Warren Frey

Warren Frey

Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens when he dived into the WELL on his “Woz”... more

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