Study reveals that executives are lagging behind social media trends, find staying up-to-date a challenge

by Knowlton Thomas

social mediaA Canadian survey, developed by The Creative Group, which is a specialized staffing servicing creative, advertising, marketing and web professionals on a project basis,, and conducted by an independent research firm, has revealed that executives are struggling to keep up the pace of social technology.

According to the survey, which is based on more than 250 telephone interviews with advertising and marketing executives randomly selected from companies with a wide of range of employee counts, 71 percent of executives say it's at least "somewhat challenging" to keep up with social media trends.

18 percent found remaining current was "very challenging," and only 29 percent did not find it challenging. 

In order to keep up (or at least try to keep up) with trends, 22 percent said the best resource was participating in networking events and association meetings. The second-best resource was attending conferences and seminars, cited by one in five of respondents. Somewhat ironically, social media itself, plus blogs, were the most unpopular choices to keeping up with social media trends.

Dur, maybe that's why it's such a challenge for you folks.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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