StumbleUpon's First Acquisition is of a Canadian Startup

Online discovery engine StumbleUpon this week made its first acquisition.

StumbleUpon bought Montreal-based startup 5by, a video streaming service, for an indisclosed sum.

According to the terms of the deal, 5by's six-person team is moving to San Francisco to work out of StumbleUpon's headquarters. However, it's not a talent acquisition: 5by will continue to be developed as a standalone product.

5by will help StumbleUpon accelerate its push into online video, which the company is convinced is a growing segment long-term. The two services are so similar that 5by CEO Greg Isenberg is quoted as saying "people used to call us the StumbleUpon of video."

Isenberg will remain the CEO of 5by, which launched in March of last year. “It helps you sift through billions of videos on the Internet and helps you get to the ones that you care about, so all you have to do is lean back,” said Isenberg of his startup at the time. “And people just want to lean back.”

San Francisco, California, United States

StumbleUpon helps you discover and share great websites. As you click Stumble!, we deliver high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 6 million+ other websurfers with interests similar to you. Rating these sites you like automatically shares them with like-minded people – and helps you discover great sites... more

Montréal, Québec, Canada

5by is your video concierge. With 1.5 M videos being uploaded to YouTube everyday, how do we find the ones worth watching? 5by helps you decide on what to watch by recommending you videos based on mood, time of day, location and what you like. We do the sifting, you do the leaning back. more

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Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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