Sunnytrail Helps Identify and Engage Your Most Influential Users and Customers

Posted by Rob Lewis

What would you do an influential, powerful celebrity purchased from your e-commerce site or signed up for your SaaS application?

Chances are nothing, as you likely treat all your customers as simply numbers and wouldn't even realize that you had a big opportunity to leverage a whale of a customer.

Vancouver's Sunnytrail wants to change that and has built a social intelligence platform for identifying and interacting with customers online. Sunnytrail enables web businesses to easily learn about their customers and decide which ones need to be engaged in order to achieve various business goals, most importantly word-of-mouth.

Sunnytrail connects to your e-commerce store (currently only Shopify or Goodsie) or your SaaS application and eliminates the research work required for any proactive user engagement initiative by automatically gathering data about each of your customers. It also monitors new customers in order to help identify important people that otherwise would go unnoticed.

Sunnytrail charges clients for use of its product based on the number of customers they have and manage through the platform. It has a free tier for clients who have less than 500 customers. Its second tier, for companies with up to 5,000 customers, costs $49 a month. Above that, and clients pay $99 a month for up to 20,000 customers.

Sunnytrail was co-founded by Octav Druta, Vlad Berteanu and Andrei Soare. The team is part of GrowLab's first cohort and it’s backed by Boris Wertz’s new fund Version One Ventures, Mike Edwards of Initio Group. and BDC Venture Capital.

Company:
Shopify
Website:
http://www.shopify.ca
Location:
Ottawa, Ontario, Canada

Shopify is an Ottawa based commerce platform that allows anyone to easily sell online, at their retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, a point of sale system to power retail sales and a card reader to accept payments through a mobile phone. Shopify currently powers over 80,000 active online stores around the world,... more

Company:
Sunnytrail
Website:
http://www.thesunnytrail.com
Location:
Vancouver, British Columbia, Canada

Sunnytrail enables you to discover your most influential customers and turn them into passionate advocates. more

Company:
Version One Ventures
Website:
http://www.versiononeventures.com
Location:
Vancouver, British Columbia, Canada

Above everything else we invest in entrepreneurs, not businesses. We love passionate entrepreneurs with deep domain knowledge. Entrepreneurs with great product and design instincts. Entrepreneurs who want to change the world but know that in order to do so, they need help. And yes, we love to help, when and where ever we can. Besides the founder team we look for a few more things when evaluating an investment... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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