Survey reveals an 'unprecedented' demand for iPhone 5s; RBC raises sales estimates

Posted by Knowlton Thomas on 2011-09-13 10:57:00 AM

A survey conducted last month by ChangeWave has revealed "unprecedented" demand for iPhone 5s and iPads, RBC Capital's Mike Abramsky has declared. He raised his fourth quarter sales estimates for Apple's piping hot iOS devices.

31% of consumers said they were likely to buy the iPhone 5, a greater number than for the iPhone 4 (25%). Given that the iPhone 4 is now 15 months old, two-thirds of existing iPhone users are likely to upgrade. And 26% of consumers want an iPad, accounting for 85% of all potential tablet buyers.

Mike raised his fourth quarter iPad estimate to 12.5 million units from 10.5 million and his first quarter 2012 iPhone estimate to 27 million units from 24.4 million. 

Credit: Fortune, ChangeWave, RBC

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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

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