Launched at the infamous South by Southwest Interactive conference in Austin, Texas this past week was yapAgame, a new web startup. The Toronto-born company claims to be the "world’s first mobile social media platform dedicated to sports fans."
Through smartphones and tablets, yapAgame connects fans, teams, and leagues with conversations, gossip, and inside scoops. The startup says that sports fans "always have something to say"—a point we certainly wouldn't argue—which makes a social-based app logical.
The app is currently available for free for iOS and Android devices. YapAgame says it's working on a BlackBerry PlayBook version, which will be available "soon." (Sounds like a port-over from Android, so don't expect it on the smartphones until QNX appears debuts on them later this year with BlackBerry 10.)
Also worth noting, North of 41—dubbed the "unofficial 'Canada House''" at SXSW—selected yapAgame as one of five Canadian digital media startups to participate in the Canadian Pavilion at SXSW over the weekend at the Old School Grill. Other startups included Edmonton's Empire Avenue and the award-winning Wattpad from Toronto.