Symantec announced today that it is combining the VeriSign checkmark with the Norton brand to create "the most recognized trust mark on the Internet." Dubbed the Norton Secured Seal, Symantec says it will be displayed more than half a billion times per day in 170 countries. Symantec acquired VeriSign in 2010.
An online consumer study found that recognition of the Norton Secured seal is high: 94% of consumers are likely to continue an online purchase when they view the Norton Secured Seal during the checkout process—more than other seals or when no seal was displayed. And 77% of consumers recognized the Norton Secured Seal more than competitors' trust seals. Further, 65% of consumers agree that a website displaying the seal is “safe to browse and won’t give me a virus,” more than any other online trust mark.
“Since acquiring the VeriSign Authentication business, Symantec extends the core foundation of SSL to offer the most comprehensive security portfolio in the market,” said Fran Rosch, vice president, Identity and Authentication, Symantec. “Our shift to delivering Website Security Solutions further strengthens the protection of data and information in transit. The Norton Secured Seal represents a major step in helping companies establish higher levels of website trust and confidence with their customers.”
“Symantec and Norton’s combined brand equity have created the most trusted global brand for protecting information and identities online. Norton is committed to helping consumers stay protected, across all aspects of their digital lives,” said Sally Jenkins, vice president, Consumer Worldwide Marketing, Symantec. “The Norton Secured Seal is backed by the trusted Norton brand and empowers consumers to browse, shop, and socialize online with full confidence that their personal information is secure.”
“As content web choices explode and threats increase, customers increasingly need confirmation that a web site is genuine and safe,” said Christian Christiansen, program vice president for Security Products and Services at IDC. “To answer this customer requirement, companies need to present customers with assurances of reliability. Therefore, the Norton Secured Seal, backed by Symantec authentication and security, is an important and recognizable trust mark for online consumers.”