Toronto's Sysomos Inc. unveiled two new services today that promise to leapfrog current offerings in the social media analytics space. Sysomos' Media Analysis Platform (MA) and Sysomos Heartbeat offer real-time access to an extensive database of social and traditional media conversations, as well as detailed information about sentiment, geo-demographics and key influencers.
"We provide businesses, brands and agencies with the kind of real-time insight they haven't been able to get before," said Nick Koudas, Sysomos' co-founder and CEO. "We help them see not only what's happening but where it is happening, what it means, and who's driving the most important or relevant conversations. We can give users a level of granularity and context that is currently unequalled in the industry."
Sysomos' MAP lets customers analyze and understand social and traditional media conversations, including blogs, news articles, social networks, forums, video sites and micro-blogs. MAP offers real-time results, geo-demographic and key influencer information, collaboration tools, and value-added information to generate detailed reports.
Sysomos' Heartbeat is a cost-effective, real-time monitoring and measurement service that constantly updates snapshots of social media conversations.
Sysomos was started in 2005 and its investors include GrowthWorks and the Ontario Centres of Excellence.
Social Media Consultant Mark Evans is handling today's launch and blogged about it today.
Sysomos was founded in 2007 to solve the challenge of continuous social media monitoring as well as its correlation with traditional media. With... [more]
Rob Lewis
Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
When not blogging on...[more]
