BlackBerry chief executive officer Thorsten Heins sees a future without tablets.
Despite the rapidly growing popularity of tablet devices around the world, Heins says that, in five years, "I don’t think there’ll be a reason to have a tablet anymore," according to an interview with Bloomberg at the Milken Institute conference in Los Angeles.
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Interestingly, Heins also claimed that tablets "are not a good business model," despite the iPad generating billions of dollars in profit for Apple. BlackBerry's only foray into the world of tablets, the PlayBook, was shipped with incomplete software and sold only a couple hundred thousand units per quarter, resulting in losses of hundreds of millions of dollars due to unsold inventory being written down. Heins is expected to unveil details on the fate of the PlayBook at the BlackBerry Live conference in May.
Heins isn't new to extreme statements. Late last year, the CEO proclaimed that BlackBerry 10 would eliminate the need for laptops. "You will not carry a laptop within three to five years," he said in November.
This timeline—five years—is also the period in which he's given BlackBerry to return to tech titan status: “In five years, I see BlackBerry to be the absolute leader in mobile computing—that’s what we’re aiming for,” Heins told Bloomberg. “I want to gain as much market share as I can, but not by being a copycat.”