BlackBerry CEO: In Five Years, the Tablet Will be Dead

Posted by Knowlton Thomas

BlackBerry chief executive officer Thorsten Heins sees a future without tablets.

Despite the rapidly growing popularity of tablet devices around the world, Heins says that, in five years, "I don’t think there’ll be a reason to have a tablet anymore," according to an interview with Bloomberg at the Milken Institute conference in Los Angeles.

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Interestingly, Heins also claimed that tablets "are not a good business model," despite the iPad generating billions of dollars in profit for Apple. BlackBerry's only foray into the world of tablets, the PlayBook, was shipped with incomplete software and sold only a couple hundred thousand units per quarter, resulting in losses of hundreds of millions of dollars due to unsold inventory being written down. Heins is expected to unveil details on the fate of the PlayBook at the BlackBerry Live conference in May.

Heins isn't new to extreme statements. Late last year, the CEO proclaimed that BlackBerry 10 would eliminate the need for laptops. "You will not carry a laptop within three to five years," he said in November.

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This timeline—five years—is also the period in which he's given BlackBerry to return to tech titan status: “In five years, I see BlackBerry to be the absolute leader in mobile computing—that’s what we’re aiming for,” Heins told Bloomberg. “I want to gain as much market share as I can, but not by being a copycat.”

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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