This week at the O'Reilly Strata Conference in New York, Nova Scotia based startup Tactics Cloud announced they have raised a $1.5 million seed round led by Build Ventures.
Tim Burke, co-founder and CEO of Affinio, the company behind Tactics Cloud, shared the news during the company's presentation at the Startup Showcase at O'Reilly Strata Conference. Tactics Cloud was one of 12 companies from around the world invited to present at the world's leading conference for Big Data science and commerce.
"We're proud to launch Tactics Cloud at the O'Reilly Strata Conference, which showcases only the best Big Data startups," said Burke. "The round we just closed with Build Ventures and great reaction from our early customers validates our belief that Tactics Cloud will disrupt the social CRM market."
Tactics Cloud provides sales and marketing insights using billions of strands of publicly available social and business data to help identify individuals and groups with common skills, interests, and relationships, the startup says. Unlike typical social media monitoring solutions, Tactics Cloud focuses on social network connections to provide what it believes are insights.
Burke and cofounder Stephen Hankinson conceived of Tactics Cloud over a year ago and have developing the product ever since. Tactics Cloud is now accepting applications from small and medium-sized businesses to start trialing the product. The beta test will begin in November and the company expects a full launch in early 2014.