Tagga Founder Amielle Lake Moves Over for New Chief Executive Officer

by Rob Lewis | Startups

Vancouver's Tagga Media announced yesterdaythe appointment of veteran software executive Jean-Guy Faubert as their new Chief Executive Officer taking over for original CEO Amielle Lake.

Lake founded Tagga in 2008 and will move into the role of Chief Marketing Officer.

Lake shared her learnings from year one of Tagga with Techvibes and went on to be named one of Techvibes Digital Media People to Watch in BC in 2011.

"I am both thrilled and honored to have Jean-Guy join our team." Lake said. “I believe he has exactly what Tagga needs: experience in scaling sales, superb customer relationship development skills and a proven background of leading fast-growing companies. I look forward to working with Jean-Guy and building the best company we can.”

Faubert is a serial entrepreneur four times over and brings over 24 years of experience to Tagga. Most recently, as an early founder at Make Technologies which was acquired by Dell last month.  During his tenure, Make sales nearly tripled year over year and Make was named to the Deloitte Technology Top 500, recognizing North America’s Fastest Growing high tech companies. 

Tagga’s campaign management solutions are used by ad agencies and brands across North America to better optimize and measure their multi-channel marketing efforts.

Tagga recently added Olivier Vincent, former CEO and founder of Canpages and Penny Wilson, former CMO of Macromedia to its Board of Directors.

Vancouver, British Columbia, Canada

Tagga's B2C Marketing Intelligence Platform is designed to consolidate fragmented customer data, allowing brand marketers to view a unified 360° profile for each member of their community. These profiles allow brands to drive deeper engagement, predict campaign outcomes, minimize marketing spend, and maximize ROI. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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