Tagga Partners with airG to Launch Mobile Advertising Offering

Posted by Techvibes NewsDesk

Earlier this week fellow Vancouver companies Tagga and airG announced a strategic partnership to leverage the strength of each other’s products and partner on mutually beneficial marketing initiatives. 

Specifically, Tagga will be reselling airG’s rich mobile social advertising inventory and airG will resell Tagga’s cross-channel campaign software and services.

“We are excited about launching this partnership”, said Amielle Lake, CMO & Founder, “it allows us to offer a global advertising product to our growing client base”. Lake added, “With mobile advertising, we can dramatically extend the reach of any campaign and demonstrate even better engagement rates. airG’s targeting capabilities are first class in the industry.”

The reach Lake speaks of is impressive - airG delivers more than 30 million brand messages a day via banners, video pre-roll, SMS, product placement, and contests.  And airG users are extremely engaged, spending more than 77 minutes a day communicating, interacting and playing social games on airG with their friends.

This week's announcement simply formalizes a budding relationship.

Last winter the two companies collaborated on a campaign to drive registrations for Red Bull’s Quebec Crashed Ice Event and earlier this summer Lake and airG Director of Mobile Advertising Omar Kaywan toured the Pacific Northwest sharing new cross-channel marketing techniques with brands and advertising agencies.

Company:
Tagga
Website:
http://www.tagga.com
Location:
Vancouver, British Columbia, Canada

Tagga Media is a technology and services company building more connected, more successful cross-media campaigns with mobile. Tagga’s campaign solutions utilize the mobile device to connect consumers to a brand’s advertising media. With Tagga you can track audience enagement online and offline, from first impression to final sale, to map consumer behavior, increase ROI, drive purchases and build loyalty. Find out... more

Company:
airG
Website:
http://www.airg.com
Location:
Vancouver, British Columbia, Canada

airG is a well established local, but global reaching development company. We create innovative mobile, social and entertainment products and we are always looking for talented and innovative people to join our team. We are small enough for each team member to make a valuable contribution and see the immediate impact of their efforts. We take risks, challenge the norm and seek opportunities to constantly evolve... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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