Tagga's Lake takes on San Francisco's ad:tech

by Rob Lewis | Startups

Tagga Media's Amielle Lake was in San Francisco last week for the ad:tech conference to connect with clients and prospects for their plug-and-play Tagga Agency Platform. Turns out she did a pretty good job connecting.

Mobile Marketer's Mickey Alam Khan did a sit-down interview with Lake covering everything from her book The Elephant Hunters to the mobile marketing ecosystem.

Amielle Lake is one reason why ad:tech retains its luster as a venue for interactive marketing talent and, oftentimes, the bold entrepreneur who walked the extra mile.

A pointed question at last week’s ad:tech San Francisco’s MobileMix show in the city’s Moscone West Convention Center brought Ms. Lake to the attention of assembled delegates and panelists. She asked panelists deliberating “The Future of Mobile” whether this really was mobile marketing’s year – in other words, was the industry past the hype?

For those of you that prefer a quick video hit, Lake was also interviewed by Angela Natividad on the ad:tech blog:


Vancouver, British Columbia, Canada

Tagga Media is a technology and services company building more connected, more successful cross-media campaigns with mobile. Tagga’s campaign solutions utilize the mobile device to connect consumers to a brand’s advertising media. With Tagga you can track audience enagement online and offline, from first impression to final sale, to map consumer behavior, increase ROI, drive purchases and build... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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