Canadian Startup Tapstream Raises $700,000 Seed Round Led by BDC

Posted by Knowlton Thomas

Tapstream announced this morning that it has raised a $700,000 seed round.

The round was led by BDC and included a number of strategic angel investors, the Victoria-born startup says.

Tapstream says the funding will allow it to offer their users more features for free. The company provides marketing attribution for mobile apps that works "as simply and accurately as cookies do for the web," but also goes beyond just attribution, with built-in analytics to highlight app engagement, brand lift, and monetization broken down per marketing channel.

"Our platform has seen a tremendous growth this year, an average of 40% month-over-month. This seed round marks the next big step for Tapstream's mobile app marketing toolset. It allows us to expand our free mobile marketing attribution to all app developers, regardless of the size of their user-base," says Tapstream CEO Slaven Radic.

Founded in 2012, Tapstream is based out of Victoria, with offices in Vancouver and San Francisco.

Company:
BDC Capital
Website:
http://www.bdccapital.ca
Location:
Montréal, Québec, Canada

A subsidiary of the Business Development Bank of Canada (BDC), BDC Capital offers a full spectrum of specialized financing and investment solutions to help Canadian entrepreneurs achieve their full growth potential. With more than $1 billion under management, BDC Capital takes a strategic, patient approach to nurture companies’ development over the long term. From venture capital to equity to growth and transition... more

Company:
Tapstream
Website:
http://www.tapstream.com
Location:
Vancouver, British Columbia, Canada

Tapstream is a marketing dashboard for app makers that solves the user acquisition problem for apps. By using Tapstream to track acquisition, retention, and ROI across hundreds of channels, app makers gain complete clarity of marketing ROI, enabling them to reduce cost of customer acquisition and focus on channels with high customer life time value. Tapstream's customers, including Turner Broadcasting, WebMD,... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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