In addition to its annual ranking of Canada's best brands, Interbrand named four off-list Canadian tech brands that are pushing boundaries.
Interbrand says that these Canadian brands "refuse to be confined, constrained or held back in their quest to reshape category norms," adding that "the entire country’s reputation will benefit as a result of these brands working to dispel the notion that Canada is somewhat of an innovation laggard."
"The upstart is Canada’s first Internet startup since the dot-com crash to reach a billion-dollar valuation ... And Shopify is showing no signs of slowing down. This impressive organization is unafraid of risk and laser-focused on becoming the unchallenged leader in its category."
2. Frank and Oak
"From the vertically integrated structure and innovative use of technology to a staunch commitment to quality and personalization, the brand brings the experience to life in exciting new ways. In 2013, Frank and Oak achieved the significant milestone of 1,000,000 members across North America and is continuing to grow ... With the increasing competitiveness of the Canadian retail landscape, Frank and Oak is proactively ensuring that it differentiates to sustain long-term success."
"Since its 2006 launch, WattPadd has attracted 25 million active users, who have invested 41 billion minutes reading, writing, and sharing stories on the innovative social reading platform. With a recent cash infusion of $45 million, WattPad is positioned for increased growth and success as it changes the world for those who love to read and those who love to write."
"With a mandate to ‘Execute on extraordinary experience every day’ deeply engrained in their culture—every Freshbooks employee, regardless of title, must take a month-long course in customer service delivery. As a result of that dedication, the brand has won multiple customer service awards, has over 5 million users in 120 countries, and is routinely praised in the marketplace."