Four Respected Tech Brands Dispelling the Notion That Canada is an Innovation Laggard

Posted by Knowlton Thomas

In addition to its annual ranking of Canada's best brands, Interbrand named four off-list Canadian tech brands that are pushing boundaries.

Interbrand says that these Canadian brands "refuse to be confined, constrained or held back in their quest to reshape category norms," adding that "the entire country’s reputation will benefit as a result of these brands working to dispel the notion that Canada is somewhat of an innovation laggard."

 

1. Shopify

"The upstart is Canada’s first Internet startup since the dot-com crash to reach a billion-dollar valuation ... And Shopify is showing no signs of slowing down. This impressive organization is unafraid of risk and laser-focused on becoming the unchallenged leader in its category."

 

2. Frank and Oak

"From the vertically integrated structure and innovative use of technology to a staunch commitment to quality and personalization, the brand brings the experience to life in exciting new ways. In 2013, Frank and Oak achieved the significant milestone of 1,000,000 members across North America and is continuing to grow ... With the increasing competitiveness of the Canadian retail landscape, Frank and Oak is proactively ensuring that it differentiates to sustain long-term success."

 

3. WattPad

"Since its 2006 launch, WattPadd has attracted 25 million active users, who have invested 41 billion minutes reading, writing, and sharing stories on the innovative social reading platform. With a recent cash infusion of $45 million, WattPad is positioned for increased growth and success as it changes the world for those who love to read and those who love to write."

 

4. Freshbooks

"With a mandate to ‘Execute on extraordinary experience every day’ deeply engrained in their culture—every Freshbooks employee, regardless of title, must take a month-long course in customer service delivery. As a result of that dedication, the brand has won multiple customer service awards, has over 5 million users in 120 countries, and is routinely praised in the marketplace."

Company:
FreshBooks
Website:
http://www.freshbooks.com
Location:
Toronto, Ontario, Canada

In 2003, Mike McDerment, co-founder and CEO of FreshBooks, accidently saved over an invoice, snapped and decided to create a better way to manage his books and bill clients. Since then, FreshBooks has emerged as the #1 cloud accounting specialist for small business owners by helping more than 5 million people track time, organize expenses and invoice clients in the cloud. Known for extraordinary customer service... more

Company:
Shopify
Website:
http://www.shopify.ca
Location:
Ottawa, Ontario, Canada

Shopify is an Ottawa based commerce platform that allows anyone to easily sell online, at their retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, a point of sale system to power retail sales and a card reader to accept payments through a mobile phone. Shopify currently powers over 80,000 active online stores around the world,... more

Company:
Wattpad
Website:
http://www.wattpad.com
Location:
Toronto, Ontario, Canada

Great stories bring people together! Wattpad is the world's largest community for discovering and sharing stories. It's a new form of entertainment connecting readers and writers through storytelling, and best of all, it's entirely free. With thousands of new stories added every day, an incredibly active community of readers, and the ability to read on your computer, phone, or tablet, Wattpad is the only place... more

Company:
Frank & Oak
Website:
http://www.frankandoak.com
Location:
Montréal, Québec, Canada

Frank & Oak is a vertically integrated online menswear brand with premium clothing and a simple, personalized shopping experience. Every month, Frank & Oak designs, manufactures, and sells a limited feed of modern apparel and accessories. The brand acts as a lifestyle partner, offering style advice, personalized product suggestions, and an easy-to-use shopping platform, among other members-only benefits. Frank &... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more




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