Tech Companies Manage Their Reputations Well, Apple Does it Best [STUDY]

Apple has the very best corporate reputation score among all major brands and companies in America, according to Harris. The firm's 2012 Reputation Quotient survey uncovered this year's best reputations and, once again, technology companies performed well overall.

At the top was Apple, a clear leader with a score well above 85 out of 100. In second was Google at just under 83. Amazon, in fourth place, is the third tech company in the top five with a score of nearly 82. Last year, Google was first overall, with Apple in 5th and Amazon in 8th.

It's worth noting that Apple's score of almost 86 is the highest score ever awarded to any company in 13 years of Harris polling. Apple's one-year leap is also among the greatest ever, and is particularly impressive during a year that saw most companies stagnate or drop in score.

Apple scored first in four of the six dimensions—"financial performance," "vision and leadership," "products and services," and "workplace environment." Amazon won "emotional appeal" and Kraft Foods won "social responsibility."

Vancouver, British Columbia, Canada, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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