Tech Companies Still Dominate World's Top Brands

by Knowlton Thomas | Apple

Technology companies still dominate BrandZ's list of the world's top brands, market research agency Millward Brown has revealed. But that's not very shocking—there are technology's glory days. The big news this year is that software titan Google has been knocked off its second-place pedestal.

Apple once again tops the list, boosting its brand value to $183 billion. Newcomer Facebook cracked the top 20 with a brand value of $33 billion, although an emerging calamity may severely damage the social network's brand.

70% of top 10 brands were technology companies this year, including staples Microsoft and AT&T. And in a startling upset, underdog IBM leapfrogged Google to claim the coveted number two slot.

The only non-tech companies to crack the top 10 were McDonald's (fourth), Coca-Cola (6th), and Marlboro (7th).

IBM Canada
Markham, Ontario, Canada

IBM Canada Ltd. is a leading provider of advanced information technology products and services. As a technology-based solutions company, IBM is dedicated to helping its customers solve their business problems, pursue new market opportunities and become more productive through the innovative application of e-business and Internet technology. Headquartered in Markham, Ontario, IBM Canada has... more

Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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