Teleco Telus tallies text traffic in 2010, and the tech trend is that texting trumps talking

Posted by Knowlton Thomas on 2011-01-07 12:19:00 PM

It probably won't surprise many that Vancouver Sun's "Digital Life" writer Gillian Shaw reported that texting traffic doubled in 2010, and is in some cases overtaking talking.

The trend has been consistent since the notion of thumb-typing—since evolved to QWERTYs and full virtual keyboards—was forged by cellphones several years ago.

Gillian's stats—2.7 billion to 5.4 billion year-over-year—are exclusive to Telus, but undoubtedly the trend maintains itself across all carriers. From her Sun article:

While peak Christmas-time voice calls throughout the Telus wireless and wired networks remained steady year-over-year at 35 million calls, 2010 saw an increase in text messages from an annual 2.7 billion sent and received at the beginning of the year, to 5.4 billion by the end.

It’s difficult to compare the two means of communication since voice callers also text and vice versa but it’s a clear trend with texting becoming the communication of choice for many users, particularly younger ones.

It seems to be a generational thing. Personally, it took me two years to teach my mom how to text—and after texting me once, she never repeated the task. (Perhaps she thought it was a lot of work—but that's only because she spelled all words in full and manually entered a "Love, mom" signature.)

I think it's becoming more universal all around, though: First, more older people are texting. Second, more younger people are texting. I didn't get my first cellphone—a featureless Nokia pay-as-you-go—until I was 17. Now, I see 12-year-olds with iPhones.

I doubt the carriers mind that text traffic is increasing; whenever they can charge 5 cents or more for a text, they're making about 99 percent profit. They also may want to watch out, though, because offering unlimited plans can really burn them (this danger is far greater with unlimited data plans, mind you).

Of course, it may all soon be irrelevant. With features like Blackberry Messenger, and now Kik Messenger for iPhones and Androids, as well as integrated social feeds that consolidate messages from Facebook, Twitter, LinkedIn, and more... well, texting almost seems oldschool.

What's your favourite way to message someone?

Photo credit: Vancouver Sun

Company:
Telus Corp.
Website:
http://www.telus.com
Location:
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing technology and capital... more


Similar Posts


blog comments powered by Disqus

Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more



Recent Comments

Powered by Disqus