Television's Future is Now but Canadian Providers Remain Eons Behind

Posted by Dan Verhaeghe

At the Consumer Electronics Show in Las Vegas, Cisco held a press conference on the future of television, which they suggest is here already.

Senior vice-president Marthin de Beer echoed sentiments about the complete unacceptability of consumers not finding something good to watch on television. Humans will watch seven trillion hours of video a year in the near future. 2013 continues a growing syndication much like Rogers Anyplace TV. Direct TV’s CEO Michael White believes consumers are going to expect to watch television from anywhere, at any time, from any screen.

Now, traditional providers here in Canada are offering many channels on demand, but they do not come close to matching the number of apps and channels streaming can offer. Cisco says streaming is going mainstream, ahead of personal video recording, and is expected to be a big money making field.

In December, we mentioned Canadian youth are now streaming more content online than watching traditional television. Internet television providers powered by the cloud include Boxee Box by D-Link and Apple TV. Having tried out the Boxee Box over the Christmas holidays, I was able to enjoy television once more, due to the wide selection of diversified content. While Boxee partners with Netflix, you also get access to some online content Canadian television providers put on their websites.

These providers bridge the gap between traditional television and the navigation fuss of online television. This is because most Canadians do not have Internet-enabled televisions yet, so boxes bridge the gap. While the content navigation systems are similar to Rogers on demand, the telecommunications giant does not include additional online streams, extras, and more like Apple TV or the Boxee can. The same goes for Bell's FibeTV, which offers a very limited amount of apps.

 

 

Netflix allows for recommendations, where it suggests movies and shows you might be interested in based on your viewing preferences. It is becoming important for the ability to create multiple profiles for each user in the household, also. Everyone can enjoy the personalization power algorithms can offer. This is done by categorization on FibeTV but could be a lot better executed by Bell.

As a result, traditional Canadian television providers like Rogers and Bell are falling way behind in the television race.

Videoscape allows consumers to trade in their personal video recorder for a digital video recorder. It is set in the cloud, and instead of recording shows, consumers can now simply access past episodes from the Internet instead.

 

 

Bell only allows you to record four shows at once with the new FibeTV PVR. It’s all the more reason telecoms need to stop throttling our Internet data usage. Companies using Videoscape will be able to make things simpler, faster, and easier to deploy. Things going on in multiple areas of a large television or projector screen, as LED becomes cost-effective, is further expected to gain popularity. That can include player profiles, social media feeds, live entertainment with the show, business applications, and more. Moreover, we may not need to buy televisions in the future, just projectors.

Many Canadians are not easily convinced to drop their traditional television providers, though. At least not until we can get programming comparable to the United States. The Canadian Press reported in December that fewer than 1% of Canadians will cut the cord on traditional television in 2013.

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Dan Verhaeghe

Dan Verhaeghe

Dan Verhaeghe focuses on marketing, mobile, major technology players, entertainment, and new media. Dan has a dozen years of online experience that dates back to the turn of the millennium where he dominated a now non-existent online RPG game for a couple of years at the age of 15. He would eventually become a Toronto Blue Jays blogger who earned his way into Toronto's CP24 studios six years... more



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