Telus Gets Social, Offers Free Twitter App with Optik TV Service

by Knowlton Thomas | Culture

Telus is giving Canadians in British Columbia, Alberta, and Quebec something to tweet about. The Vancouver-based telco has released a free Twitter app to go with its Optik TV service.

The app is designed to provide Optik TV viewers with convenient access to Twitter features and content without missing a moment of their favourite TV show. This "must-have" app introduces "a whole new dimension to both TV watching and social media."  

Telus says that users are now able to tweet what they’re watching with one click and follow what others are saying about their favourite show through "TV Tweets," creating a more social TV viewing experience. With moves like these, the Canadian telecommunications giant is minimizing the need for so-called "second screens" - users who access their smartphones and tablets while watching TV.

“IPTV is the future of television, and with Optik TV the future is here at Telus. We are committed to enabling a truly connected home, offering new ways for our Optik TV customers to stay connected with their friends while still enjoying television,” said David Fuller, Telus Chief Marketing Officer. “TV apps are a great example of the power of Internet-enabled TV. This Twitter app brings social networking into the living room - it’s all about making TV viewing a social activity again, in an exciting new way.”

Photo: Canoe

Telus Corp.
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing... more

San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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