Telus is giving Canadians in British Columbia, Alberta, and Quebec something to tweet about. The Vancouver-based telco has released a free Twitter app to go with its Optik TV service.
The app is designed to provide Optik TV viewers with convenient access to Twitter features and content without missing a moment of their favourite TV show. This "must-have" app introduces "a whole new dimension to both TV watching and social media."
Telus says that users are now able to tweet what they’re watching with one click and follow what others are saying about their favourite show through "TV Tweets," creating a more social TV viewing experience. With moves like these, the Canadian telecommunications giant is minimizing the need for so-called "second screens" - users who access their smartphones and tablets while watching TV.
“IPTV is the future of television, and with Optik TV the future is here at Telus. We are committed to enabling a truly connected home, offering new ways for our Optik TV customers to stay connected with their friends while still enjoying television,” said David Fuller, Telus Chief Marketing Officer. “TV apps are a great example of the power of Internet-enabled TV. This Twitter app brings social networking into the living room - it’s all about making TV viewing a social activity again, in an exciting new way.”