Telus and the Canadian Breast Cancer Foundation today announced the launch of the Go Pink campaign to raise money to fund breast cancer fellowships for research into the early detection and treatment of the disease.
Starting today, Canadians can visit Telus stores across the country to purchase a pink BlackBerry Curve 9360 smartphone and Telus will contribute $25 to the Foundation plus an additional $5 with each purchase of select pink phone accessories.
Canadians can also visit Telus' Facebook page and create their own Pink Network: an online, shareable photo gallery of their best friends, their support network and the people they cherish. For every new photo gallery created, Telus will contribute $1 to the Foundation.
“Each year, thousands of Canadians are affected by breast cancer. It not only impacts the individuals living with the disease, but their families, friends and loved ones as well,” said Jill Schnarr, vice-president of Community Affairs, TELUS. “We are so proud to partner with the Canadian Breast Cancer Foundation to raise awareness about the importance of early detection of breast cancer in women and to come together as a Pink Network for a healthier Canada.”
“The Foundation is honoured to partner with Telus on the Go Pink campaign,” said Trish Bronsch, CEO, Canadian Breast Cancer Foundation – Prairies/NWT Region. “Breast cancer is a disease that will affect over 23,000 Canadian women and men this year. Initiatives such as the Go Pink campaign are a tremendous display of collaboration, creativity and determination between corporations and charities who believe in a common vision. Proceeds from the Go Pink campaign will be used by the Foundation to support innovative research into the treatment and early detection of breast cancer.”
Since 2000, Telus has given over $15 million for research, early detection and treatment of cancer in Canada.