Telus Launches 'Canada Play Fair' Campaign

Posted by Knowlton Thomas

Following the "Fair for Canada" campaign jointly launched by Rogers, Telus, and Bell, Vancouver-based Telus has launched a similar but separate campaign called "Canada Play Fair."

Canada Play Fair serves much the same purpose as Fair for Canada, imploring Canadians to learn more about how a US giant like Verizon entering Canada's wireless market could impact the sector and affect consumers.

The site includes a petition which addresses The Honourable James Moore, Minister of Industry, to ensure the Canadian wireless market remains fair and balanced." Here's how Telus proposes this is accomplished in three steps:

1. Ensure that any foreign entrant, such as Verizon, be required to build its own network in both rural and urban communities and that they cannot piggyback on the networks Telus has invested billions to build.

2. Level the playing field so Telus has the same access to spectrum in the upcoming auction as foreign carriers. As it stands, Verizon would be allowed to buy two prime blocks of spectrum while TELUS could only buy one.

3. Level the playing field so Telus can compete equally with foreign entities when looking to acquire a wireless company in Canada.

The campaign also highlights third-party articles and tweets that lean in favour of Telus' stance on the matter.

"I want to be clear that at Telus, we invite competition—from within Canada, the US, or anywhere else," writes Andrea Goertz, Senior Vice-President, Chief Communications and Sustainability Officer. However, she adds, "you can’t possibly have true competition if everyone isn’t playing by the same rules."

Company:
Telus Corp.
Website:
http://www.telus.com
Location:
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing technology and capital... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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