Big Three No More? Telus Withdraws from Canadian Wireless Telecommunications Association to Put 'Customers First'

Posted by Techvibes NewsDesk

Telus has withdrawn from the Canadian Wireless Telecommunications Association.

The Vancouver-based telecommunication company's decision to pull out from the industry's main lobby group is a surprise move; all of Canada's startup carriers ditched the organization last year explicitly because they felt it favoured the Big Three, of which Telus is decidedly a part of.

“Telus’ decision to withdraw from the CWTA reflects our desire to continue progressing our highly differentiated strategy and our unique Customers First approach,” Josh Blair, Telus’s chief corporate officer, told The Globe and Mail

“CWTA is understandably disappointed with this decision, but respects the position of Telus to undertake a more distinctive advocacy approach outside of CWTA. As a long-serving member of the Association, Telus has contributed strongly over the years to advancing wireless industry growth, innovation and consumer services,” said CWTA spokesman Marc Choma in a statement.

After "careful consideration," all three of Canada's startup discount wireless carriers—Wind Mobile, Public Mobile and Mobilicity—announced their withdrawal from the Canadian Wireless Telecommunications Association last April. Public Mobile is now owned by Telus.

The three carriers, born out of a government spectrum auction in 2008 to create a more competitive wireless market, said the massive move is a direct result of their "long-standing, mounting frustration with the CWTA’s consistent bias in favour of Rogers, Bell and Telus on a wide variety of issues." In an intensely pointed accusation, the telcos argued at the time that "the CWTA does not, and cannot claim to, speak on behalf of the Canadian mobile wireless sector."

“When we were first approached by the CWTA, we were promised clear and fair representation on issues of true industry alignment,” explained Simon Lockie of Wind, last year. “But despite making our objections and concerns abundantly clear on numerous occasions, the CWTA has repeatedly failed to honour this promise, leaving us no alternative but to withdraw.”

“It has been evident for quite some time that, rather than being a true industry association which represents the views of all players regardless of size, the CWTA has instead largely been an advocate for Rogers, Telus and Bell, and often directly contrary to the interests of new entrant wireless carriers,” added Bob Boron of Public Mobile.

We have spent the better part of three years repeatedly voicing our opposition to the CWTA on a wide range of matters to the point of issuing a press release in January 2011 that publically expressed our dissent on the CWTA’s position on wireless consumer protection,” affirmed Gary Wong of Mobilicity.  “There seems to be a blatant disregard of the new entrants in favour of acting in the best interests of the Big Three carriers and it is unacceptable.”

Company:
Telus Corp.
Website:
http://www.telus.com
Location:
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing technology and capital... more

Company:
Bell Canada
Website:
http://www.bell.ca
Location:
Vancouver, British Columbia, Canada

Bell is Canada's largest communications company, providing the most comprehensive and innovative suite of communication services to residential and business customers in Canada. Operating under the Bell brand, the Company's services include Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and VDSL television,... more

Company:
Rogers Communications
Website:
http://www.rogers.com
Location:
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as high-speed Internet access... more

Company:
Wind Mobile
Website:
http://www.windmobile.ca
Location:
Toronto, Ontario, Canada

Simply put, we want to create the most unforgettably positive customer experience in Canada. How? By speaking with you, not at or over you. By making every site you visit, every store you set foot in and every call you have with us into a meaningful conversation to help build something better - together. We'll make it as easy as possible to be a customer. You'll have more control over your mobile experience than... more

Company:
Public Mobile
Website:
http://www.publicmobile.ca
Location:
Toronto, Ontario, Canada

Formed in 2008, Public Mobile provides unlimited talk and text services to value conscious customers in Ontario and Quebec. There are no contracts, no credit checks and no surprises. Public Mobile launched its network service in May 2010 in Toronto and in June 2010 in Montreal. Public Mobile is building its network from Windsor to Quebec City. The company purchased its spectrum licence for $52M in July 2008.... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more




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