TELUS' new Facebook app supporting breast cancer detection

by Liam Britten

If you’ve noticed that a lot more of your Facebook friends are changing their profile pictures than normal, and they all seem to be following a similar theme — extreme pinktitude — you might want to get on the bandwagon, because you too can support breast cancer screening.

Telus is behind the new Facebook app, Go Pink, that colours your profile picture pink and donates a dollar for every profile picture pinkified. When I coloured my profile picture this morning, the official tally was just north of $44,000; not bad for a few clicks of the mouse.

In addition to the Facebook campaign, Telus has been donating $25 to screening efforts from every sale of the pink BlackBerry Curve 8530 and the BlackBerry Pearl 3G since May 6 of this year. The money is going to hospitals across Canada specializing in new digital mammograms, which provide a more accurate diagnosis of dense breast tissue.

To get the Go Pink Facebook app, visit Telus will be donating to breast cancer research with this campaign until October 31st.

Telus Corp.
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing... more

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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more

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