If you’ve noticed that a lot more of your Facebook friends are changing their profile pictures than normal, and they all seem to be following a similar theme — extreme pinktitude — you might want to get on the bandwagon, because you too can support breast cancer screening.
Telus is behind the new Facebook app, Go Pink, that colours your profile picture pink and donates a dollar for every profile picture pinkified. When I coloured my profile picture this morning, the official tally was just north of $44,000; not bad for a few clicks of the mouse.
In addition to the Facebook campaign, Telus has been donating $25 to screening efforts from every sale of the pink BlackBerry Curve 8530 and the BlackBerry Pearl 3G since May 6 of this year. The money is going to hospitals across Canada specializing in new digital mammograms, which provide a more accurate diagnosis of dense breast tissue.
To get the Go Pink Facebook app, visit www.facebook.com/telus. Telus will be donating to breast cancer research with this campaign until October 31st.