Telus has started a trade-in program that will give customers in-store credits in exchange for their old devices. The Vancouver telecommunications company commissioned a survey that found 61% of Canadians have up to five old cellphones lying around at home. 61% also said that would gladly trade in old phones for some sort of reward.
“Putting our customers first is at the core of what we do at Telus, and that means we are listening and understand they want to upgrade devices more easily and more often,” said Brent Johnston, Telus vice-president of mobility solutions. “Over the last few years, we’ve launched a number of initiatives making our service easier and more transparent."
According to the survey, over half of Canadians want to recycle their old wireless devices but don't know how. And with one-quarter of Canadians under age 35 always snapping up the latest devices, old ones are piling up faster than ever.
"We have applied the same principles to our new trade-in program," adds Brent. "It’s a smart and future friendly way for our customers to get to their next device faster by trading in their current device for credit toward the latest and greatest smartphones and accessories."
Telus will recycle the devices in collaboration with eRecyclingCorps. All Telus customers are eligibel, the telco says, but not all phones are—if it's too old, all Telus offers is a $3 donation to Tree Canada (but it's at least in the user's name). Up to three devices, including mobile internet keys, can be traded in.
"This research shows that Canadians not only want a hassle-free way to trade-in their retired devices, but they would also like to be rewarded," said David Edmondson, CEO of eRecyclingCorps. "Telus is partnering with eRecyclingCorps to give them exactly what they want: instant credit for devices right at the store. The Telus trade-in program makes it easy for customers to get credit toward the purchase of the latest phones and accessories while safely keeping their old phones out of landfills."