Telus Says Goodbye to Activation Fees

Posted by Rob Lewis

Telus today announced it will no longer charge a $35 activation fee for new customers or a $25 equipment exchange fee for renewing customers who purchase a new device.

Telus is the first of the big three to eliminate activation fees.

“The wireless industry and competitive landscape have changed over the years and with that, our customers’ needs have evolved,” said Brent Johnston, vice-president, Mobility Solutions, Telus.

“Our customers have told us they feel activation and renewal fees are unfair. We have been listening and that’s why we’re giving them exactly what they’ve asked for.”

Effective November 1, Telus will begin charging $10 for SIM cards to cover the product cost that was previously included in their renewal and activation fees. With the new SIM card charge factored in, new and renewing customers will see a net upfront saving. A new SIM card is only required when customers don’t already have a compatible Telus SIM card for their device.

Today's Telus announcement is well-timed with the CRTC seeking feedback from Canadian consumers on how to make our nation's wireless industry a better place. The national regulator announced last week that it will hold a public hearing to develop a code designed to protect cellphone users from confusing contracts and misleading marketing.

Company:
Telus Corp.
Website:
http://www.telus.com
Location:
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing technology and capital... more

Company:
Bell Canada
Website:
http://www.bell.ca
Location:
Vancouver, British Columbia, Canada

Bell is Canada's largest communications company, providing the most comprehensive and innovative suite of communication services to residential and business customers in Canada. Operating under the Bell brand, the Company's services include Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and VDSL television,... more

Company:
Rogers Communications
Website:
http://www.rogers.com
Location:
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as high-speed Internet access... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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