Telus today announced it will no longer charge a $35 activation fee for new customers or a $25 equipment exchange fee for renewing customers who purchase a new device.
Telus is the first of the big three to eliminate activation fees.
“The wireless industry and competitive landscape have changed over the years and with that, our customers’ needs have evolved,” said Brent Johnston, vice-president, Mobility Solutions, Telus.
“Our customers have told us they feel activation and renewal fees are unfair. We have been listening and that’s why we’re giving them exactly what they’ve asked for.”
Effective November 1, Telus will begin charging $10 for SIM cards to cover the product cost that was previously included in their renewal and activation fees. With the new SIM card charge factored in, new and renewing customers will see a net upfront saving. A new SIM card is only required when customers don’t already have a compatible Telus SIM card for their device.
Today's Telus announcement is well-timed with the CRTC seeking feedback from Canadian consumers on how to make our nation's wireless industry a better place. The national regulator announced last week that it will hold a public hearing to develop a code designed to protect cellphone users from confusing contracts and misleading marketing.