TELUS to donate $25 for every pink BlackBerry Curve sold
TELUS is releasing a pink edition of RIM's new BlackBerry Curve 9360 in October, which is not coincidentally Breast Cancer Awareness Month.
During the month, TELUS will donate $25 for every pink Curve sold.
Unfortunately, pink phones aren't hot sellers, and neither are BlackBerrys—especially Curves. But $25 per unit is definitely an above-average amount so perhaps that will offset low volume sales. You have to give one of the world's most outsanding philanthropic corporations the benefit of the doubt.
