TELUS turns to Acision for managing their ever-growing SMS and MMS messaging infrastructure

With SMS text message volume growing 70 per cent every year, how is Telus, with 6.7 million wireless subscribers nationally, going to cope with ever-growing volume, and more importantly, the increased bandwidth demands created by greater use of MMS messages?

For the answer, they’ve turned to Acision, the global leader in mobile messaging technology. Acision has developed the Acision Short Message Service Center, a complete messaging solution and core part of Acision's Data Services Architecture that can support Telus’ entire messaging infrastructure.

Acision will also deploy the Acision Universal Gateway, which enables the introduction of new third-party services, real-time event triggering and database look ups; the Acision Central Management Station, a framework to monitor, measure and manage messaging data services; and Acision Business Tools, which enables services and key performance reporting, as well as web based customer care.

Telus released a statement via press release:

“Telus is seeing tremendous interest from its customers for new SMS capabilities. In Acision, we have found a partner which offers a best-in-breed next generation SMS architecture that addresses the opportunities available to us today and positions us to deliver superior services in the future,” said Ken Kerrigan , vice-president of Network Technology at TELUS. “In addition to a superior customer experience and future-proof SMS messaging environment, this centrally-managed SMS platform simplifies our current architecture and reduces our Total Cost of Ownership significantly.”

Text message volume is only going to increase in Canada, especially with increased competition from new players in the telecommunications game. Managing the bandwidth consumed by text messaging is going to be key to keeping Canada’s mobile infrastructure sustainable, and Telus is taking a proactive approach in dealing with upcoming challenges.