Texting messaging by Canadians is beginning to decline for the first time ever, the Canadian Wireless Telecommunications Association reports.
According to the CWTA, traditional SMS is down in in 2013 from 2012. Texting peaked at nearly 25 million messages during the fourth quarter of 2012 but dropped to 23 million during the third quarter of this year.
Canadians sent 96.5 billion text messages in 2012, but are on pace to send only about 93 billion in 2013, a trend that is likely not going to reverse again. In 2006, Canadians were sending just one billion texts per quarter.
It's important to note that instant messaging overall is on the rise; the CWTA is simply tracking "regular phone-to-phone texts" and not including third-party services such as iMessage, BBM, or Facebook and Twitter messages.