Low-ball CBC-BCE Bid Could Give Olympic Broadcasting Rights To Yahoo

by Rob Lewis

According to a report in the Globe and Mail yesterday, Yahoo is considering entering the bidding for the Canadian rights to the 2014 Winter Games in Sochi and the 2016 Summer Games in Rio De Janeiro.

Yahoo's move comes after a rejected low-ball bid from the CBC and partner Bell Canada to the International Olympic Committee. The Globe reports that the CBC-BCE consortium were unwilling to put in a larger bid because of uncertainty over whether the NHL will allow its star players to participate in Sochi.

The failed bid opens the door to a higher bid from Yahoo, who is considering using the Canadian broadcast rights as an opportunity to enhance its reputation as a content producer. If Yahoo wins the rights, it could broadcast the games on its online channels; or it could stream through an online partner like Netflix; or it could licence TV stations to broadcast the games.

Bell Canada
Vancouver, British Columbia, Canada

Bell is Canada's largest communications company, providing the most comprehensive and innovative suite of communication services to residential and business customers in Canada. Operating under the Bell brand, the Company's services include Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and... more

Yahoo! Inc
Sunnyvale, California, United States

Founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang, Yahoo! began as a hobby and has evolved into a leading global brand that has changed the way people communicate with each other, conduct transactions and access, share, and create information. Today, led by an executive team that includes CEO and Chief Yahoo Jerry Yang, President Susan Decker, Chief Financial Officer Blake... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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