Print is alive, but it has a shelf life. And according to one prominent media veteran, that shelf life is about two and a half decades.
Speaking at a conference in Madrid, The Economist CEO Andrew Rashbass acknowledged that, while "print circulation is at record highs ... the idea of mass printing of paper in 25 years is odd."
Andrew suggests that society is "holding on to [print] as long as possible," which rings true for many. But, he affirms that, eventually, "it will all be digital."
The CEO also took a jab as news aggregators like Flipboard and Zite, who he describes as "head-on competitors." Their ability to cherry-pick third-party content can give them an advantage over individual publishers, allowing them to become a more valuable resource to readers while doing minimal work themselves - and not always routing significant traffic back to the original source.