The multi-day conference, which grew from humble beginnings to boast well over 1,000 attendees last year, is changing locations from the downtown core of Vancouver to Whistler Village.
"Whistler is uniquely positioned to become the most 'connected' resort in the world," explain organizers, who pointed out that the slogan for this year's GROW is "the future of connected devices."
"75 miles from Vancouver and nestled within the Coast mountains, Whistler Village’s size and location make it the perfect backdrop to experience the latest connected devices," organizers added.
GROW, which has previously featured prominent speakers such as Zappos' Tony Hsieh and Uber's Garrett Camp, is poised to look a lot different this year: while the conference has always featured physical activity on its post-event recreation days, this year's even seems to deeply integrate "experiences" with sessions from the get-go.
For example, there will be "mountaintop trail talks" and early-morning fitness challenges to battle-test wearable tech, as well as "Gondola Talks," which will be sessions that start with a 25-minute mountain ascension and end with a mountaintop barbeque.
GROW will be held from August 20th to 22nd. Today is the last day to apply for early-bird tickets. Ticket prices go up to $795 on May 21st.