If mobile apps are the future today then the Sun Media group of newspapers may be the future.
It was recently announced that the news app developed by Sun Media and Five Mobile for Apple’s iPhone has been successful so far.
With less than five months in the App Store, the application is now one of the Top 5 most downloaded applications in Canada. The application brings consumers content from the Toronto Sun, Ottawa Sun, Winnipeg Sun, Calgary Sun, Edmonton Sun and London Free Press.
With this application, readers receive personalized news on their iPhones in real time. From monitoring stock prices to viewing various photo galleries, readers can choose the news that interests them.
Francis Beaulieu is the Director of Mobile and User Identity Products:
This new application allows us to provide relevant content to our readers anywhere, anytime. It’s been designed with the end-user in mind, making it the most user friendly and customizable app out there. With our customer-based approach, the application quickly became a favorite, standing out from the competition.
Ameet Shah is the VP, Sales & Business Development and Co-Founder of Five Mobile Inc.:
Working closely with Sun Media, a leader of Canadian information and content, has enabled us to develop a simple, effective and exclusive application that attracts people eager for up-to-the-minute news.
Sun Media is expected to launch a similar app on the BlackBerry network in March 2010.