The Mobile Apps Online Shoppers Love the Most

Posted by Knowlton Thomas

As we've noted recently, m-commerce is really taking off on mobile devices. Now research firm Nielsen has tracked the most-used shopping apps for smartphones in June based on their unique audience and the average time spent using the app during that month.

The number one smartphone app for shopping is, not unsurprisingly, eBay Mobile. With a unique audience of more than 13 million, the app commands more than an hour of users' time per month (US consumer numbers).

In a relatively close second is Amazon Mobile, with a unique audience of over 12 million. Time spent using this app is less than 20 minutes on average, however.

And in a close third is Groupon, the biggest daily deal site. With an audience of just under 12 million, users spend an average of 21 minutes on this app per month.

Rounding out the top five is Shopkick and LivingSocial. What's interesting here is that Shopkick, which rewards users for shopping in brick-and-mortar stores, is by far the biggest timesink of all the apps—its 6.5 million users spent an average of more than three hours on it in June! LivingSocial's 4.4 million users, meanwhile, averaged a total of less than 10 minutes.

Company:
Amazon
Website:
http://www.amazon.com
Location:
Vancouver, British Columbia, Canada

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of... more

Company:
Groupon
Website:
http://www.groupon.com
Location:
Chicago, Illinois, United States

Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the United States. We have about 200 wonderful people working in our Chicago office (a handful of whom you can see to your right), along with a smattering of people in Groupon's other cities. Our company philosophy is pretty simple: we treat our customers the way we like to be treated.... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more




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