The Rise of Mobile Social Targeting
Toronto-based Addictive Mobility has released a white paper.
Titled The Rise of Mobile Social Targeting, Addictive's research highlights the opportunities presented to advertisers by the rapid growth of social media connectivity for mobile apps.
As audiences continue to make the jump to smartphones and tablets, the number of users accessing social media on a mobile application or browser continues to rise. There has never been a better opportunity for brands and advertisers to immediately understand consumer intent and deliver the appropriate message to the correct audience. Having the technology to effectively reach this audience is crucial for mobile advertising.
Download the white paper for free here.
