The Score will stream digital highlight packages for every NBA game during the season, including in-game highlights. The iPhone deal lets Score Media stream the content free, with advertising backing from the soft-drink brand Sprite, also a major NBA sponsor.
The NBA has inked deals with TSN, Rogers, and Bell Canada before to offer game clips online, or by subscription services on phones, but wants to spread highlights out as much as possible.
The Score deal will eventually be adapted for BlackBerrys, the broadcaster said, as Score Media works on an application for those devices.
The NBA believes it has the youngest demographic of any of the major sports leagues - so an iPhone application makes a lot of sense.
Score Media Inc. (TSX: SCR) is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response... [more]
Rob Lewis
Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
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